5 Best Email Marketing Software for Your Small Business
If you’re growing your online business, you’ll want to have a well-rounded digital marketing campaign. A key feature of which is having a way to keep in touch with your customers and clients, one of those ways is by using email marketing software.
- Free price plan available
- Adapts to your needs
- Easy to use drag & drop builder
- SMS & Chat also available
- Drag and drop to create visually great emails
- Automate your emails to save time
- Segment & tag your audience
- More than just email marketing available
- Visual email builder built-in
- Data driven to help target the right customers
- Multi-channel marketing available
- Built for growing ecommerce brands
These customers are already engaged with what you do, so sending an email about future products and what’s new will keep many of them coming back to check it out.
But not all emails work, and sending emails that aren’t targeted and at the wrong times can do more harm than good, which is where our list of the best email marketing services come into play.
Each one offers various features to help you get the most out of your email marketing campaigns, create highly engaging emails, let you analyze your results, and gain insights into what’s going good and what needs improvement.
They also offer a few other marketing features to boost your revenue and make sure your email marketing is up to scratch.
Our pick of the best email marketing platforms
1. Sendinblue
Sendinblue is a complete all-in-one online marketing service. Not only do they give you the option to create emails worth opening, but they offer an SMS marketing tool and chat services with the ability to have a shared inbox so you and your team can track customers’ emails.
- Free price plan available
- Adapts to your needs
- Easy to use drag & drop builder
- SMS & Chat also available
With over 10 years of experience, they offer an easy-to-use drag and drop builder to quickly create those all engaging emails, while their SMS service lets you send time-sensitive messages to your clients when you need them.
No matter the size of your business, whether you are a freelancer, startup, small business, or large enterprise Sendinblue’s services grow as you do.
Depending on which package you choose, you’ll also get access to their CRM. This helps you track your customers’ details, transactional emails, and marketing automation feature to increase the performance of your messages and get it to the right people at the right time.
Easily integrate email signup forms into your website, create landing pages dedicated to your marketing campaigns, and launch Facebook Ads from your Sendinblue account.
Sign up for their free plan and get unlimited contacts with the ability to send up to 300 bulk emails per day. Their cheapest paid plan starts at £16.5 per month for the basics, with their higher-paid packages offering the full marketing suite.
Whether you are small or big, Sendinblue will let you quickly streamline your marketing efforts, helping save you time and money.
2. Drip
Start your 14-day free trial of the Drip software (no credit card needed), and you’ll get access to their email and SMS marketing services tailored toward ecommerce sites and brands.
- Visual email builder built-in
- Data driven to help target the right customers
- Multi-channel marketing available
- Built for growing ecommerce brands
Drip’s user-friendly platform combines different marketing channels into one, giving you access to automated emails, SMS services, social marketing, and onsite popups for increased engagement.
With a focus on ecommerce, they’ve made it easy for you to create personalized emails targeting your online customers, thanks to their data-driven marketing strategies.
Drip integrates with Shopify, WooCommerce, Magento, BigCommerce and more. They let you target a specific set of customers instantly, increasing your chance to make those all-important extra sales.
Enjoy customizable forms, events, behavior, and engagement tracking with an email builder that helps you convert those abandoned carts into sales.
With prices starting at $19 for up to 500 contacts and unlimited emails, their flexible pricing plans grow as your email lists do.
If you’re running an ecommerce site or business, then Drip is one of the best email marketing software in the industry.
3. AWeber
AWeber is an email marketing professional focusing on giving you the email tools you need to boost your engagement and grow your email list faster.
- Drag and drop to create visually great emails
- Automate your emails to save time
- Segment & tag your audience
- More than just email marketing available
With their drag and drop system, you can create professional-looking emails within minutes without having any design skills, thanks to their library of free stock images. You’ll also get access to free email templates for Newsletters, Eccommerce, Events, Sales, Holidays, Products, and more.
Their sign-up forms easily integrate into any website. You can set up automated email campaigns, letting you set up once and send out emails automatically when people sign up.
But AWeber features include more than just an email sending service. You’ll be able to build targeted landing pages for your campaigns, push web notifications to your customers and check on sales funnels all from the same account.
Sign up for a free plan, and you’ll be able to collect up to 500 subscribers with 3000 email sends per month, with their Pro price plans starting at $19.99 per month, with the choice of cheaper packages if you pay quarterly or annually.
AWeber’s Pro plans also come with email split testing, branded click tracking, custom segments, advanced analytics, and the chance to remove the AWeber branding.
If you’re after an affordable email service that will grow with you, then AWeber might just be it.
4. MailChimp
If you’re a small business looking to capture the attention of your customer via email, then the Mailchimp email marketing platform is a worthy contender to add to your marketing team’s toolkit.
- Email builder for quick to create emails
- Automate your emails
- Real-time analytics
- All-in-one marketing platform
The Mailchimp free account contains everything you need to get your business off to a great start and grow. It comes with a in-built marketing CRM, website builder, and customizable landing page builder, with a max 2,000 contacts and up to 10,000 monthly email sends.
Sign up for a paid Mailchimp email plan, and you’ll get to remove their branding and be able to schedule your emails. You’ll get access to more audience insights, more contacts, and more emails, with the addition of an admin user, too, starting at $9.99.
The most advanced Premium plan takes their email marketing tools to the max. It comes with advanced email segmentation, comparative reporting, multi-variant testing, a bunch of different user roles, and over 200,000 contacts with up to 3 million email sends per month.
But Mailchimp is more than just an email marketing platform, offering a different paid plan for ecommerce, letting you set up your ecommerce website, and the option to purchase a transactional email plan.
And seeing as online marketing tools are big business, Mailchimp is trying to cash in with their other products. These include the chance to buy domains, create landing pages, manage your digital ads, connect with social media and even send out printed postcards for a personal touch.
A multi-channel digital marketing solution which is more than just about promotional emails, perfect for small businesses looking to diversify their marketing avenues for growth and engagement.
5. ConstantContact
Much like the other best email marketing solutions on our list, ConstantContact offer you an easy to use Drag and Drop email building system to let you customise the design so it looks good on any device.
- Get unlimited monthly email sends
- Integrate with Facebook, Salesforce, Outlook & more
- Integrated tracking and reporting
- Great for small businesses
Their email automation software lets you send welcome emails to new subscribers as an individual or as part of a series of automated emails helping the continued engagement of your customers with your brand.
You’ve got the option to resend emails to non-openers and segment and target your audience for the best open rates.
And that’s not all that ConstantContact offer, with ecommerce specific tools to help turn your lead into loyal customers and social marketing, letting you create Facebook and Instagram Ads based on detailed insights.
The tools don’t stop there, cause much like any good email service, you’ll get access to their email tracking tools, letting you see what’s happening with your campaign in real-time. As well as their dynamic sign-up forms to help grow your list in a short time and award-winning customer support.
It’s a comprehensive email marketing tool, no matter how big or small your company is.
Sign up and get a month free, and you’ll get full access to the email plan you’ve chosen, with the chance to pre-pay quarterly with 10% off or yearly with 15% off. They even have a special 30% discount for all non-profits.
See Plans at Constant Contact »
Which is the best email marketing software?
Whether you’re looking to create an email list, grow an existing one or are looking for an alternative to your current email marketing software, there are a few good choices above for the novice and professional marketer.
Just remember to do the research, find the plans that suit your marketing strategy now, and which ones will let you ramp up your email sends in the future.
A good email service should give you a range of different options, including but not limited to:
- Quick to create emails: whether it’s through a drag and drop builder or gallery of templates it should be quick and easy to create your new emails
- Sign up forms & landing pages: be able to create engaging sign-up forms to capture your customers at the right time and landing pages to send them to in order to help with lead generation and conversions
- Segmentation & targeting: be able to send targeted emails to the right people at the right time to maximise your chances of making a sale
- Basic automation: being able to automate emails gives you the chance to engage your customers with your brand more, whether it’s basic welcome emails or a list of consecutive emails to send.
- Analytics: being able to compare and contrast your email campaigns can make all the difference in whether your next campaign will be successful or not
- Deliverability: make sure that your marketing campaigns reach your customer’s inbox with delivery rates and bounce rates being tracked
A few other email marketing tools to consider include: CampaignMonitor and MailerLite.
Here’s our best software for email marketing (just in case you missed it):
- Free price plan available
- Adapts to your needs
- Easy to use drag & drop builder
- SMS & Chat also available
