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Ahrefs
Starting Price: $82 /month (billed annually)
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Ahrefs

An all-in-one SEO tool suite that helps businesses and marketers get the most out of their online websites & content
Best for: Individuals, freelancers, small business and bigger companies looking to improve their website stats and search engine visibility
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Starting Price: $82 /month (billed annually)

Why Choose Ahrefs?

Website audits to help with on-page SEO
Analyse competitors keywords, backlinks & rankings
Discover new keyword opportunities & track rankings
Free learning material & support available
Product:SEO

What is Ahrefs?

Ahrefs offer a full suite of SEO tools to help you get the most out of your online marketing efforts and help you appear higher up in search engines like Google.

Featuring a variety of SEO tools built to accomplish specific tasks, the Ahrefs software combines the ability to audit your website, track keyword rankings, explore new keywords and provide insights into your online competitors.

Pick from one of the Ahrefs paid plans and you’ll get access to these tools from your dashboard where you’ll be able to keep track of projects and get detailed reports on how your sites are performing.

Whether that’s checking how your organic traffic is performing, where you’re getting your backlinks from and what PPC ad keywords your competitors are bidding on.

Ahrefs SEO Tool

Aside from the online SEO software, Ahrefs also offer free online SEO training and courses via the Academy and a comprehensive beginners guide to SEO for people new to the field.

With updated metrics every 24 hours for up to 420 million pages and a huge database of 19.3 billion keywords across 243 countries, there’s a wealth of information to be found within.

Key Features

1. Site Explorer

Ahrefs’ Site Explorer is one of its flagship features, providing deep insights into any website’s backlink profile, organic traffic, and paid search performance. It allows users to:

  • Analyze competitors’ backlinks and replicate their strategies
  • Discover top-performing pages based on traffic and backlinks
  • Identify referring domains and anchor texts

2. Keywords Explorer

Keyword research is crucial for SEO success, and Ahrefs’ Keywords Explorer helps users find valuable keyword opportunities. Features include:

  • Accurate search volume and keyword difficulty scores
  • Click metrics to gauge search intent
  • SERP overview and ranking history for better strategy formulation

3. Site Audit

Ahrefs’ Site Audit tool scans websites for SEO issues and provides actionable recommendations. It helps:

  • Detect broken links, duplicate content, and slow-loading pages
  • Improve on-page SEO with detailed suggestions
  • Track progress over time with periodic audits

4. Content Explorer

Content marketing is a key part of SEO, and Ahrefs’ Content Explorer helps users discover trending content in their niche. Benefits include:

  • Identifying high-performing content based on social shares and backlinks
  • Finding guest blogging opportunities
  • Uncovering content gaps and improving content strategies

5. Rank Tracker

Ahrefs allows users to track keyword rankings over time, providing:

  • Daily, weekly, or monthly updates
  • Competitor rank comparisons
  • Visibility trends for long-term SEO planning

6. Link Intersect Tool

The Link Intersect tool is a game-changer for link-building. It helps users:

  • Find sites linking to competitors but not to their own
  • Identify new outreach opportunities
  • Strengthen domain authority with strategic link-building efforts

Ahrefs vs. SEMrush

  • Ahrefs has a superior backlink database, while SEMrush offers more in-depth on-page SEO tools.
  • SEMrush provides PPC and social media management, which Ahrefs lacks.
  • Ahrefs is better for link-building; SEMrush is better for content marketing.

Ahrefs vs. Moz

  • Ahrefs has a more extensive keyword database.
  • Moz offers a lower-cost entry point but lacks some advanced features.
  • Ahrefs’ data is generally more accurate and updated more frequently.

Verdict

Ahrefs is a must-have tool for serious SEO professionals. With its unmatched backlink analysis, keyword research capabilities, and competitor insights, it provides everything needed to improve search rankings. While it comes at a premium price, its features and accuracy justify the cost. If you’re looking for an all-in-one SEO tool, Ahrefs is a top choice.

Who Should Use Ahrefs?

  • SEO professionals
  • Digital marketers
  • Content creators
  • Business owners aiming to improve their organic presence

Who Might Look Elsewhere?

  • Beginners with a limited budget
  • Businesses needing PPC and social media tools alongside SEO

Pros

  • Extensive backlink database and accurate data
  • Comprehensive keyword research with click metrics
  • Intuitive and user-friendly interface
  • Strong competitor analysis features
  • Advanced filtering options for precise SEO insights
  • Regular updates with new features and improvements

Cons

  • Higher pricing compared to some competitors
  • No free plan (only a 7-day trial for $7)
  • Lacks a built-in AI writing assistant like some competitors
  • Limited integrations with third-party apps

FAQs

1. What makes Ahrefs better than other SEO tools?

Ahrefs stands out due to its extensive backlink database, accurate keyword data, and powerful competitor analysis features, making it a top choice for SEO professionals.

2. Can beginners use Ahrefs effectively?

While Ahrefs has a learning curve, its user-friendly interface and comprehensive help guides make it accessible for beginners willing to invest time in learning SEO.

3. Does Ahrefs offer a free version?

Ahrefs does not have a free version, but it offers a 7-day trial for $7, allowing users to explore its features before committing to a subscription.

4. How often is Ahrefs’ data updated?

Ahrefs updates its backlink and keyword databases frequently, often daily, ensuring users have access to the most up-to-date SEO insights.

5. Is Ahrefs worth the investment for small businesses?

Yes, Ahrefs can be valuable for small businesses looking to improve their online visibility, especially for those focused on organic traffic and competitive analysis.

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Simon (Mr Yeti)

Simon, founder of Tuff Yeti, has over a decade of experience running successful small businesses. A web developer and content creator at heart, he has launched multiple websites across various industries where he gained extensive expertise in selecting and testing the best software and tools. Simon’s mission is to share his insights and provide trusted, free resources to help small business owners succeed, regardless of their industry.

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Ahrefs Features

Ahrefs Pricing Overview

Ahrefs give you the chance to test out their search engine marketing software for $7 for a 7 day trial. Unfortunately there is no free version of Ahrefs, but there are 4 pricing tiers that range in features and limits.

  • Lite - $99/ month ($82/month paid annually)
  • Standard - $179/ month ($149/ month paid annually)
  • Advanced - $399/ month ($332/ month paid annually)
  • Agency - $999/ month ($832/month paid annually)
Starting Price: $82 /month (billed annually)
No Free Trial
No Free Version
Plan Types | annual | monthly
Please see the Ahrefs website for up to date pricing.
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