Buffer is a social media management tool that lets you plan, create and analyse your social media campaigns across your social media accounts, helping improve engagement and performance.
Connect your Buffer account with your social media accounts like Instagram, Facebook, Twitter, Pinterest and LinkedIn to plan and create your posts instantly posting or scheduling them for later.
The built-in analytics tools lets you analyze the performance of your campaigns across your accounts, creating reports to quickly see what’s engaging with your customers and what’s lacking substance.
You’ll be able to get recommendations and measure a variety of different aspects like hashtags, individual posts and demographics to helping to see if you’re targeting the right audience for your business.
Within the Engagement tab you’ll be able to see who’s interacting with your posts and be able to answer comments all from within a single dashboard, no need to switch back and forth between accounts saving you and your team time.
The landing page feature gives you the tools you need to create landing pages for your campaigns helping with increased conversions and engagement with your brand.
Buffer offer a 14-day free trial of their Essentials plan, alternatively you can get a Free Buffer account with limited features.
A Team Add-on is available for an extra $5 /social channel/month adding extra collaboration features and members