SpyFu is an online search engine optimization tool that helps you find new opportunities to grow your organic traffic and get the most out of your PPC ads, thanks to extensive data.
With over 16 years of data SpyFu lets you search through billions of SERPs, check out PPC advertising, and see which keywords have improved rankings, are newly ranking, and have been lost to competitors for specific domains.
When it comes to competitors, you’ll be able to see a wealth of data on how your competitors are performing in search, their traffic, and domain popularity over the last 14 years.
You’ll find how many shared organic keywords you rank for, how many monthly clicks they get, and dive deeper into where they outperform your domain, so you can use the same strategies to improve your exposure.
With this, you can find new SEO opportunities and ways to improve your PPC campaigns, plus keep an eye on what your competitors are doing so you can follow in their footsteps or do something different if it’s not working.
With SpyFu, you’ll get the option to find new keywords to rank your website for. Build keyword groups and lists to organize your SEO content strategy.
Type in a keyword, and you’ll be able to find out which sites to try and gain backlinks from to boost your rankings for that specific term. With SERP analysis built-in, you’ll find various ranking factors that could help you achieve better search rankings as you dive into your competitors’ content and see what’s working for them.
Plus, you can stay on top of your SEO keyword rankings by checking the history of your keywords and finding out what made them increase or decrease positions in the SERPs.
You get unlimited domain, backlink, and keyword searches based on US and UK data with the ability to export your data into an Excel or CSV file for analysis later.
The ability to find backlinks combined with backlink outreach lets you find the best websites and contact details of those behind the sites you need to make a connection, saving you hours of searching.
SpyFu plans are limited by the number of search results you get, how many keywords you can track, and the amount of historical data you can access. If you need to look further back than 6 months, you’ll need to pick the Professional plan over the Basic one with the Teams plan built for larger teams.
SpyFu offer 3 price plans with a no fuss 30-day money back guarantee, if you find it's not for you.
You might also find limited time offers reducing the price on their basic and professional plans from time to time.