Surfer is an SEO optimization tool that combines artificial intelligence and data analysis to help you plan content, generate content ideas, and provide you with actionable insights into how to improve your website’s content, helping it rank higher in SERPs like Google. All of this from around $49 per month.
Surfer makes a bold statement on the home page of their website with: ‘Rise to the 1st page of Google with less than 30 minutes of Surfer optimization‘.
The importance of SEO in content marketing is so great that SEOs spend hours, days, and weeks trying to find ways to get their content to rank number one in search engines, so how does this Surfer SEO software do it?
The Surfer Content Planner helps you build your business’s content strategy based on a seed keyword.
Add your keyword (broader the better), and you’ll get a list of content ideas that you can fill your content calendar with for weeks and months to come. These ideas include keywords (grouped by topic) to use within your content with search volumes so you can pick which ones you want to target.
As well as categorizing them based on the searchers’ intent, whether it’s investigative, local, or informational keywords, makes it easier to figure out which to target depending on where your customers are in the sales funnel.
Once you’ve got your content ideas planned, it’s time to bulk them out and create your content outlines for yourself, a freelance content writer, or an in-house team. The Surfer outline generator tool uses A.I. to generate titles, headings, and unique paragraphs based on your keyword phrase or post title.
You’ll then be able to add any parts of these that you want to use within your article as guidelines for writing your own content, or use as the A.I. generated content as is if you like. (note. Google believe fully A.I. generated content is against their guidelines and could lead to a manual penalty).
Once you’ve created your article or are starting to flesh it out, it’s time to move on to the Surfer Content Editor. This tool gives your content an SEO score out of 100. It gives you insights into which keywords to use, how many images to add, how many paragraphs, and how many headings your article will need to rank at the top of search engines.
You can use this helpful tool to add the right types of content and naturally sounding keywords that relate to your topic into your articles. It saves many hours on doing separate keyword research plus gives you ideas of how to use your keywords in your content.
If you’re not looking to create new content but instead optimize your existing content, run the Surfer SEO Audit tool and quickly find ways to improve your website’s overall ranking score.
You’ll get ideas on content length, the number of headings, needed keyword density, backlinks, meta tags, if your page loads fast enough, and what to do about all of these issues.
Overall, Surfer offers a product that can help content writers and marketers save time writing SEO-optimized content that has the potential to appear at the top of the search engine rankings.
Surfer offer you 7 days to get to know if it's the right tool for you. If 7 days isn't enough you can extend that to a 30 day money-back guarantee by contacting their customer support. There are 3 paid plans each one increasing the number of content edits, audits and team members.
